Facts which demonstrate
the power of search engine optimisation.
46% of all websites are found through search engines.
55% of all online purchases result from websites found
through search engines.
95% of people do not look beyond the top 20 search
engine positions.
11 times more websites are found through search engines
than magazine advertisements.
How websites are found:
46% by search engines
20% random surfing
20% word of mouth
4.4% magazine ads
1.4% television
*sources: Neilson/Net Ratings, IMS strategies,
Harris Interactive and NPD Group